But no more. I've long since given up claiming our copy of the phone book/yellow pages. We never use it anyways. Just a manual look-up for local numbers is not sufficient for me. With the web these days, we can search anywhere, anytime, without even getting my fingers dirty. Along the way, I'm hoping to save a few trees with the saved papers, printing, delivery, and ultimately, recycling.
Apparently, phone companies never catch on (or are they just totally clueless?). They should realize that I'm not alone in not taking our copy of the two-inch thick yellow page and phone book. Apparently almost everyone in the building seems to be doing the exact same thing. For weeks, the copies were sitting next to the mailbox in the foyer, brand new in plastic wraps, with no one bothering to even touching or breaking the plastics.
Today, all of them were gone. I reckon, the building management folks must have had enough of it. And since no one was touching them, it's just sitting trash. I really, really hope that they have recycled all those papers, rather than just dumping them in trash.
I'm suspecting, the phone companies are using the print copies' numbers as evidence to their advertisers (if anyone still cares to put paid advertisements in those phone books and yellow pages) to drum up sales, much like newspaper companies do with tons of giveaway copies of the newspapers, much like WSJ did in the scandal of massaged numbers in circulation. If that is the case, the only way that this whole relic would die (which it should have had, long time ago), is for the advertisers to wise up one day, and realize that all of their advertising dollars in those phone books and yellow pages are money down the drain, because no one ever reads or uses them anymore.
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