On the new wonder bum bra, aka Double-O Thong...

The new so-called wonder bum bra, aka Double-O Thong, must be one of the ugliest and unsexiest lingerie there is. By referring to a piece of garment as lingerie, one would infer that it's meant to be seen, and be sexy when you're wearing on yourself and when someone's looking at you in it. But this new contraption simply looks awful. I wonder if there's any woman who ever buys this.

Somehow I have a distinct feeling that this is designed by a man, with no female input during the design process. In fact, this looks much much uglier than maternity bra.

The article could well be right, in that the lingerie has run out of ideas. Afterall, it's been a very long time since it comes out with wonder bra and rebrand stripper G-string as desirable thongs for the mass market.